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How to Reply to a Client Asking for a Discount

A request for a lower price does not require an immediate concession. Before replying, decide whether the quoted price is fixed, whether you are open to negotiation and whether changing the scope would actually be acceptable to you.

Illustrative examples from Find My Reply. Adapt them to the facts and review before sending.

Confirm your commercial position

Check the quote and any agreement already made. If you intend to keep the price, say so clearly. Do not describe the price as a final offer unless that is true, and do not promise a cheaper package that you have not decided to provide.

Acknowledge without defending every cost

A short acknowledgment can keep the reply professional: “I understand budget matters.” Follow it with your decision. You can explain the included scope if useful, but a long justification is not always needed.

Example: three ways to reply

A client writes: “Take 30% off or I’ll go elsewhere.” You want to keep your quoted price and offer no extra work or alternative package.

Gentle

I understand the budget matters. I can’t offer a 30% reduction, but I’d be happy to proceed at the quoted price.

Direct

The price for this work remains as quoted. I’m unable to offer a 30% discount.

Firm

I won’t be reducing the quoted price. If it doesn’t fit your budget, I understand.

If you are willing to negotiate

State only the options you genuinely approve. A smaller scope, different delivery date or payment arrangement can change the commercial terms; check that it works for your business before offering it.

Review the next step

Make sure the amount, scope and deadlines in your reply match the quote. If you invite the client to confirm, be precise about what they are accepting. Avoid promising availability you have not checked.

Write your own reply

Describe the request, your quoted terms and whether the price is fixed. Mention any concessions you want to avoid.

Write your own reply →AI suggestions can miss context. Always review before sending.